Celebrating the launch of Alchemist Les Classiques at Ashta: Alchemist Delivers the Grasse Experience for Customers to Try

As a fragrance brand renowned for its expertise and artistic touch in creating perfumes, we proudly introduce out latest collection, Les Classiques. This exclusive collection features four luxurious perfumes crafted from the finest natural ingredients, in collaboration with International Flavors & Fragrances, Inc. (IFF) and also include premium essential oils from LMR-IFF.

 

 

Alchemist crafts all fragrances that are included in the  Les Classiques collection with 35% concentrated oil, which combines high-quality natural ingredients with modern technology. Creating the oil is done manually with the labour of love and dedication, with experimental fields located in Grasse in which was recently added to the UNESCO World Heritage list for its expertise in perfumery, and is known as the centre of haute-perfumery.

Being one of Indonesia’s renowned fragrance local brands that delivers luxurious scents, we also commit to eco-friendly and ethical production processes. Alchemist’s collaboration with LMR-IFF ensures that all ingredients are sustainably sourced, aligning with Grasse’s long-standing traditions in the world of fragrance making. 

 

 

Celebrating the launch of Les Classiques, Alchemist unveils an exclusive pop-up store at Ashta District 8 Lobby SCBD, throughout October 10 2024 to January 24 2025. Here, visitors can experience firsthand of the new four fragrances while also enjoying a unique virtual journey to Grasse through Virtual Reality (VR) technology. The VR experience offers a new dimension to enjoy perfume, where visitors can not only smell the fragrance but also immerse themselves in the atmosphere of where the ingredients are sourced, creating a deep and unforgettable sensory experience.

 

 

 

The Les Classiques collection consists of four luxurious fragrances, crafted by three renowned perfumers: Paul Guerlain, Kristina Dineko, and Shinichiro Oba. Each perfume blends classic aromas with modern twist, offering a captivating and luxurious fragrance  

 

The four perfumes from the Les Classiques collection are;

 

 

 

{10} Cachemire

Top Notes: Cinnamon Bark Oil LMR, Pepper Pink CO2 LMR, Apple

Middle Notes: Rose Accord, Violet Notes, Ambrette ABS LMR

Bottom Notes: Cedarwood Heart Virginia LMR, Musk

Created by Paul Guerlain, Cachemire is inspired by the softness of cashmere fabric, combining apple, rose, ambrette, musk, and cedarwood for a warm yet elegant fragrance that lasts throughout the day.

 

 

 

{11} Musc Laiteux

Top Notes: Pink Pepper, Orange Flower

Middle Notes: Orris Crete LMR, Transparent Floral, Riz Au Lait Accord

Bottom Notes: Ambrette ABS, Ambroxan, Patchouli

Created by Kristina Dineko, Musc Laiteux evokes warm nostalgia with its blend of soft floral notes and creamy musk, offering a gentle yet long-lasting scent.

 

 

 

{12} Musc Vanille

Top Notes: Pink Pepper, Black Pepper

Middle Notes: White Floral Bouquet, Coconut Accord

Bottom Notes: Musk, White Woods, Vanilla

Another creation by Kristina Dineko, Musc Vanille offers a delightful combination of white floral bouquet, vanilla, white woods, and musk, creating a sweet and sensual embrace.

 

 

 

{13} Bois et Musc

Top Notes: Black Pepper

Middle Notes: Muguet, Cashmeran

Bottom Notes: Patchouli, Musk, Moss

Shinichiro Oba presents Bois et Musc, a fresh blend of wood, musk, and moss, creating the sensation of walking through a cool forest in the morning.